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Business Standard

For music streaming apps, growth lies in tier 2 and 3 cities: Gaana CEO

We all need to invest significantly, for that, more competition is good as companies will invest to educate the users and grow the market because that's the need of the hour, says Agarwal

Topics
Gaana  |  Spotify  |  Flipkart

Erick Massey 

Gaana CEO Prashan Agarwal
Gaana CEO Prashan Agarwal

Music streaming app Gaana crossed 100 million monthly active users (MAU) in March 2019 and its CEO, Prashan Agarwal, believes for further growth, targeting tier-2 and 3 cities is the way to go because "the next 100-200 million users will pretty much be from those cities". Gaana claimed its user growth was the fastest in tier-2 cities (96%), followed by tier-1 cities (84%) and tier-3 cities (78%) in the last year.

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First Published: Mon, April 29 2019. 17:18 IST

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