Hindustan Unilever beats TGBL to be top tea firm by sales volume

The Tata Group company, which is undergoing restructuring by merging the consumer business under Tata Chemicals with itself, has been vying to regain its hold as market leader in value terms as well

After becoming the leading player in value terms in the tea retailing space, Hindustan Unilever (HUL) has now claimed to have emerged the country’s largest tea company in terms of sales volume in the past few months.

“In terms of value, we are leaders by many miles, and even in terms of volume, we are neck and neck. In fact, in the last three months, we have been volume leaders as well,” HUL’s Vice-President of tea and foods business Shiva Krishnamurthy told Business Standard. 

In the past few years, while HUL, with its more premium portfolio, had secured market leadership