Home cooking needs to be given their due, says Nestle's Maarten Geraets

Many alternatives that target similar consumption moments have come into the noodles space: Maarten Geraets tells Sangeeta Tanwar

Maggi has adopted a new proposition of “Kuch accha pak raha hai”. What’s the value that the brand sees in promoting cooking with a social, progressive message?
 
With the ever-changing consumer trends and changing societal norms, Maggi identified an opportunity to participate and contribute positively through its own area of expertise—cooking. We believe home-cooking needs to be given its rightful due. Daily meals have a huge impact on oneself, the family and consequently on the society. While nutrition remains the most obvious key takeaway, people often overlook the contribution of home cooking to the overall development and instilling of