Homegrown players score high on TikTok's exit from Indian market

Short video app TikTok’s exit from the Indian market has meant opportunity for local players like ShareChat’s Moj, MX Player’s TakaTak, and also for larger tech companies’ short video products such as Instagram Reels and YouTube Shorts.

As of Thursday, top free apps on Google’s Play Store in India were Moj, TakaTak, Snacky Takatak, Snapchat and Instagram. 

According to a report by RedSeer Consulting in December 2020, “Short-form: Rising Amidst Cluttered Content Space”, Dailyhunt’s Josh, InMobi’s Roposo and Times Internet-owned MX TakaTak were the market leaders.

“Content consumption in India is growing faster than global growth. Users in India need