Honda bets on the new Amaze to gain market, price begins at Rs 559,900

The car sets a new benchmark in Honda's localisation in the country, with 96 per cent of components by value being sourced locally

Japanese car maker Honda wants the new generation of Amaze compact sedan to become its third leg of Indian market operations – the other two being the City mid-sized sedan and the WR-V compact sports utility vehicle. Launched on Wednesday with an entry variant price of Rs 559,990 (petrol), Honda is confident that the new Amaze will help it corner a bigger share in the Indian compact sedan market, where rival Maruti Suzuki’s Dzire sits on a share of almost sixty per cent. Dzire begins at a comparable price of Rs 556,000 (ex-showroom Delhi).

“We have