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Hotstar aims to reach 300 mn viewers, plans to make IPL viewing 'social'

Viewers will be able to invite friends, family to watch matches together

Topics
Hotstar  |  Ipl 2019  |  Indian Premier League

Urvi Malvania  |  Mumbai 



Hotstar aims to reach 300 mn viewers, plans to make IPL viewing 'social'

Star India’s over-the-top (OTT) platform aims to reach 300 million viewers for this year’s (IPL). The company is banking on its engagement innovations to do so. Hotstar, which has been the home of the IPL on digital space since 2015, reached 202 million viewers last year.

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First Published: Thu, March 07 2019. 21:25 IST

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