 "The analysts also say that weak domestic remittances (due to reverse migration) and weak perishables output (in the past few months) do not leave rural households to spend much on FMCG and other products")
Household consumption of FMCG products in April-June 2020 was the highest in the last two years, led by personal care items, a report said.
The fast-moving consumer goods (FMCG) industry registered a growth of 4.3 per cent in volume and 8.5 per cent in value terms in the lockdown-hit April-June quarter, as per the report by data, insights and consulting company Kantar.
Personal care segment witnessed a double-digit growth of 11.1 per cent, while household care, which consists of products like detergents and surface cleaners, logged 4.6 per cent growth.
"Volume-wise, FMCG has seen the best quarter in the last couple of years,
