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Business Standard

How CleverTap's in-app solution is bringing product, marketing teams closer

The company currently offers a mobile marketing platform to app developers, with marketing automation across a wide variety of interactive media

Topics
B2C model | Apps | start- ups

Romita Majumdar 

How CleverTap's in-app solution is bringing product, marketing teams closer

Every B2C company is in some way dependent on apps to drive its engagement. With cheap and accessible internet comes the opportunity to increase brand visibility through app engagements. But ensuring that the customer downloads the app isn’t usually enough to gauge the traction or popularity of such an app. What if users download the app for free credits and then delete it? How does one know that the app is not lying dormant, instead of actively providing consumers with reasons to shop or engage?

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First Published: Sun, September 15 2019. 22:37 IST

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