How data oiled digital marketing brands but also caused them to slip

Storied brands have fallen prey to data breaches - Starwood Hotels, British Airways, Forever 21, Whole Foods, even space agency NASA wasn't spared

Albert Einstein once famously said: Nothing happens unless something is moved. This could well apply to the digital medium. It saw significant churn in 2018 what with giants like Facebook and Google questioned on privacy issues, data breaches and view-ability standards.

The year exposed the low trust deficit that exists between the two giants and the government in their home country. WhatsApp, however, finally came around to accepting that it just had to do something about fake news and rumours on its platform, pushing it to launch an ad campaign in India. This was aimed at educating consumers about the