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How Italian brand Panerai bucked bad times impacting most watch-makers

Italian brand Panerai has recently dedicated two special edition watches to former Indian Cricket Team captain MS Dhoni

Jean-Marc Pontroué, Panerai
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Panerai's global CEO Jean-Marc Pontroué

Pavan Lall
Richemont Group-owned Officine Panerai has bucked the slump most watch-makers have faced in recent times, reporting growth in annual sales and plans to further expand its presence in the subcontinent to more locations. Panerai's global CEO Jean-Marc Pontroué, who took charge of the brand in 2018, tells Pavan Lall that the growth is thanks to its sweet spot in pricing, distribution alignment and new product range that includes two recently launched limited edition watches dedicated to former Indian Cricket Team captain MS Dhoni who joined as brand ambassador last year. Edited Excerpts

You're launching new watches today dedicated to former
Topics : Panerai

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First Published: Nov 28 2019 | 11:28 AM IST

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