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HUL, Jio team up for a branded play as focus shifts to rural consumers

A slowing economy pushes the two to come together to develop a joint engagement platform for rural consumers

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4 min read Last Updated : Feb 17 2020 | 9:56 PM IST

The country’s youngest and largest telecom operator, Jio, is locking its step with one of the oldest and largest consumer goods multinationals in the country, Hindustan Unilever (HUL); the two have teamed up to keep their portfolio of brands relevant and their customers, engaged, amidst a slowdown in consumption expenditure.

Telecom operators including Reliance Jio have had to face down a slew of tough challenges as has HUL, as rural spending has shrunk over the past few months. This has led the two to devise a strategy that lets them share appreciation and goodwill over a social initiative.

The two say they

Topics : HUL Jio Rural consumption Hindustan Unilever Reliance Jio

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