 "Brand, rural consumers,")
The country’s youngest and largest telecom operator, Jio, is locking its step with one of the oldest and largest consumer goods multinationals in the country, Hindustan Unilever (HUL); the two have teamed up to keep their portfolio of brands relevant and their customers, engaged, amidst a slowdown in consumption expenditure.
Telecom operators including Reliance Jio have had to face down a slew of tough challenges as has HUL, as rural spending has shrunk over the past few months. This has led the two to devise a strategy that lets them share appreciation and goodwill over a social initiative.
The two say they
