HUL versus Amul: Bombay HC adjourns matter till Monday

HUL had filed the suit last week saying that ads by GCMMF misled consumers about frozen desserts

The cold war between Hindustan Unilever (HUL) and Gujarat Co-operative Milk Marketing Federation (GCMMF), the marketer of the Amul brand of dairy and ice-cream products, appears to be heating up as the companies spar over whether ice-creams or frozen desserts are a better bet for consumers.  

The Bombay High Court today adjourned the matter pertaining to ice-cream ads by GCMMF, which saw HUL slap a legal notice on it last week. HUL had said the ads misled consumers about frozen desserts, which use vegetable oil instead of dairy fat as an ingredient. 

In the hearing today, GCMMF sought time to file