Indian media & entertainment sector to touch Rs 2 trn by 2020: EY India

The country’s media and entertainment (M&E) sector touched Rs 1.5 trillion ($22.7 billion) in 2017, with a growth of around 13 per cent over 2016. A  study by the consultancy firm EY India said this is expected to cross Rs 2 trillion ($31 billion) by 2020, with a compounded annual growth (CAGR) of 11.6 per cent. 

This growth is being led by the digital segment, showing that advertising budgets are in line with the changes in content consumption patterns. The report observes the sector continues to grow faster than that of the country’s gross domestic product. Subscription growth outpaced advertising