Infosys to acquire German digital marketing firm Oddity for Euro 50 mn

With more than 300 digital experts, Oddity is one of the largest independent digital agencies from Germany. For CY21 the company had revenue of Euro 21.6 mn

Infosys announced the acquisition of oddity, a Germany-based digital marketing, experience, and commerce agency for a consideration of Euro 50 million, including earn-outs, management incentives and bonuses.

The move strengthens Infosys’ creative, branding and experience design capabilities, and demonstrates its continued commitment to co-create with clients and help them navigate their digital transformation journey.

With more than 300 digital experts located in Stuttgart, Berlin, Cologne, Belgrade, Shanghai and Taipei, Oddity is one of the largest independent digital agencies from Germany. For CY21 the company had revenue of Euro 21.6 million.

Ravi Kumar S, President, Infosys, said, “We find ourselves at