In a circular to the insurance companies, the insurance regulator said, “All Insurers are hereby directed to register their templates of the messages with their respective telecom service providers in controlling unsolicited calls including fraudulent calls and messages from insurers to the policyholders.”
It said, the new framework by the telecom regulator is to enable policyholder protection. The non-adoption of TRAI’s new procedures would result in disruption of delivery of messages to the policyholders, Irdai said.
In July 2018, the telecom authority notified the regulatory framework for unsolicited commercial calls and messages which requires Principal entities (PE) including Insurers to register with their respective telecom service providers, to be allotted a header along with their identity for proper identification of all messages and voice calls.