ITC steps up play in Rs 11,000-cr chocolate market with a dozen launches

Plans to play in the entire segment including chocolates, cookies, wafers and spreads to give customers a differentiated experience

Diversified conglomerate ITC is looking to grab a bigger bite of the Rs 11,000-crore chocolate segment in the country with over a dozen launches in the category for the festive season.

The company plans to play in the entire segment of the chocolate category including chocolates, chocolate cookies, wafers and spreads to give customers a differentiated experience and make a profitable business out of this segment for the cigarettes-to-biscuits maker. 

“As Indian chocolate consumption grows, it will increasingly contribute to the topline and bottomline to the foods and FMCG business of ITC. Currently it is a very small part of