ITC to expand dairy biz, with pan-India foray into Rs 15 bn milkshake mkt

Will also launch paneer shortly, is also working on cheese and Tetra Pak milk

Having already entered the fresh dairy segment recently in West Bengal and Bihar with the launch of pouch milk and curd, ITC is now looking at expanding its dairy segment and is mulling launch of new products, some of which will be sold pan-India. 

“We will enter the milkshake category in the next couple of months and will also launch paneer shortly. There are teams working on cheese and Tetra Pak milk categories,” said Hemant Malik, Divisional Chief Executive–Food at ITC Ltd.

While the company has narrowed down on the former two categories, the latter two are under consideration. 

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