ItzCash ties up with Flipkart for online shopping

The partnership will be in the form of a co-branded online store

Pre-paid payment issuer ItzCash has tied up with Flipkart to encourage more consumers to shop online who don’t have either a debit or a credit card. This partnership will be in the form of a co-branded online store which will be available across all the franchisee stores of ItzCash.

The partnership will leverage the existing retail presence at 75000+ ItzCash world outlets and opens up Flipkart's online shopping channel to customer in tier-3 and tier-4 towns and cities.