Jindal Stainless to counter counterfeit market with co-branding initiative

Eyes additional revenue of Rs 1,100 crore over next two years, seeks to ramp up market share from 44 per cent at present to 52 per cent

In a drive aimed at curbing counterfeit products, Jindal Stainless is launching a nationwide co-branding initiative with Pipes and Tubes (P&T) manufacturers.
 
With a current market share of 44 per cent and annual revenue of Rs 2,300 crore, Jindal Stainless is geared up to increase its share to 52 per cent, and is eyeing a revenue of over Rs 3,400 crore in the next two years, the firm said in a release today.
 
“We have launched this mutually beneficial co-branding scheme in response to the needs of our customers. It is estimated that over 25 per cent of