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Jio joins Bharti Airtel and Vodafone Idea, goes for 20% hike in tariffs

Analysts had guided for a tariff revision from Jio after competitors decided to go for a hike

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The tariff hikes, which come two months after the telecom reforms package, are being seen as important steps towards improving the financial sustainability of the sector

Aneesh Phadnis Mumbai
India’s largest mobile service operator, Reliance Jio, hiked its rates by 20 per cent on Sunday, joining industry rivals Bharti Airtel and Vodafone Idea (Vi) which went for a price revision earlier last week. Jio’s new rates will come into effect from December 1.

In a press release, the telco announced new unlimited plans. “Upholding the promise of providing the best quality service at the lowest price globally, Jio customers will continue to be the biggest beneficiaries,” it said.

The move will impact tariffs in all the existing slaps (Rs 75-2,399). While Airtel and Vi went for a 25 per