JioMart a real juggernaut, but needs to broaden its customer base

Facing stiff competition in BigBasket and Grofers, as well as Swiggy and Zomato, thanks to its late entry

Seven months after its quiet launch in may jio mart — Reliance's e-commerce platform — is moving beyond just grocery and foods and entering new segments of apparels and electronics. It has already reached over 200 cities with around 15,000 Stock Keeping Units (SKUs) on offer. However, if you add the two new categories, it has already hit close to 45,000 SKUs.
 

Only Amazon Pantry has a larger coverage (across 300 cities), while BigBasket has more SKUs —  over 18,000. BigBasket is available in 25 cities, while Grofers is present in 27.

Looking at it from a ‘consumer usage’ prism,