Jotun Paints is planning to set up 80 retail stores in Kerala by 2011 to strengthen its retail footprint in the state.
Speaking to reporters here on Thursday, Percy Jijina, general manager of the company, said the Kerala decorative paint market was estimated at Rs 600 crore and offered opportunities to expand production as well as distribution. “At present, we have 55 retail outlets in Kerala and will significantly add to that number over the next few months,” he added.
The group also announced the launch of ‘ColourAdvisor’ software – an online colour visualisation tool – in the Kerala market. ColourAdvisor enables the customer to virtually paint his own dream house with the colours of his choice, before making a purchase decision. The software is available through a single registration at www.colouradvisor.com.
