‘Cinema jaana safe hai?’ (Is it safe to visit the theatres?)
A PVR Cinemas advertisement starring Salman Khan asking the above question, urging viewers to return to theatres, might have captured the attention of many in November. In the advertisement, Khan is saying that PVR is “the first cinema in the world that has installed a virus neutralizer technology that kills any virus present on-air.”
After becoming a success in 846 PVR screens across the country partnering with UFO Moviez, the virus neutraliser technology by Kerala-based start-up Allabout Innovation (AAI) is creating waves across about 22 countries. Its elite league of clients