Let's use tech to say what best practice should be: Trevor Gruzin

The senior MD & lead for Accenture Strategy, Asia Pacific asserts it's important to create a culture

We want to drive innovation pervasively all the time — whether we are looking at cost take-out or growth or business as usual — and to create a culture of innovation, Trevor Gruzin tells Ritwik Sharma.

What kind of strategy innovation in terms of various spends do you advise for businesses today?

A cost take-out programme makes you more profitable but you just do that and get on with business as usual and don’t fundamentally channel into the right investments. Most of our research shows executives have struggled with that for the last decade or two. But what we are