MakeMyTrip works on app upgrades, wider positioning in all types of travel

According to Magow, MakeMyTrip has been a transaction site but now wishes to cater for the customer even before the latter begins planning a destination

Gurugram-based MakeMyTrip is planning a host of changes and features to its existing app, includ­ing a landing page redesign and a section on new vaca­tion destinations.

From being a primarily flight and hotel booking app, MakeMyTrip is rethinking its positioning in all types of travel — whether by road, train or air. It is also going to expa­nd focus on the type of properties it lists on the platform.

In its alternative accommodation space, said Rajesh Magow, co-founder and group chief executive, MakeMyTrip, is looking at villas, service apartments and hostels, especially those based in pilgrimage sites, such as Varanasi.