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This MG Motor outlet displays no cars, gives 360-degree tour of vehicles

MG Motor unveiled a first of its kind digital showroom to provide visual immersive experience of vehicles to customers

General Motors is also looking at embedding Google technology in its cars to enable voice activated controls, starting 2021
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General Motors is also looking at embedding Google technology in its cars to enable voice activated controls, starting 2021

Samreen Ahmad Bengaluru
The latest MG Motor showroom here, a digital one, looks nothing like the typical one. For one, it has no cars on display.

Instead, the car manufacturer has unveiled a digital studio, with what is termed visual immersive technology, to give potential customers a 360-degree tour of the vehicles.

Started as an experiment, the company aims to take this car-less showroom concept to other locations in the country. “The purpose of setting up a car-less showroom is that typically in big cities, one cannot open big showrooms in busy neighbourhoods. Through this concept, the cost of operations goes down to

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First Published: Oct 31 2019 | 7:42 PM IST

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