'Micro-delivery' is the new game in online grocery, but can it serve well

The micro-delivery sector has caught the attention of investors and larger online delivery players. But can it unlock success for the online grocery space?

For someone like Pranay Raj, who lives in a locality with no nearby shop, replenishing daily household items is a struggle. Although he hoarded most of his grocery requirements through a single visit to the market every month, need for perishable items like milk and bread meant he had to tread a couple of kilometres every day.

But two months ago, Raj bid adieu to this routine and now orders perishables with just a few taps on his smartphone.  He belongs to the new crop of customers enjoying the micro-delivery or the hyper-local delivery ecosystem in India. “All that these