Mid-size IT firms stay ahead on niche focus

The IT firms are focusing on growth of digital technology services by creating platforms

Mid-size information technology (IT) services firms have started pushing for digital technology services to remain competitive and achieve higher revenue growth. 

Mumbai-based $500-million Hexaware Technologies claims it has a dedicated strategy to beat large peers in winning deals using digital service expertise such as customer experience transformation, migration of business operations to cloud, and marketing and sales-force transformation initiatives. 

“Hexaware’s Shrink IT strategy is centered around taking market share away from larger, legacy players in the industry. We announce at least two deals every quarter, where we have won customers either from top-three legacy players, or against several top-five legacy