 "InMobi acquires Los Angeles-based AerServ for $90 mn")
InMobi, an independent mobile advertising platform, today announced the acquisition of AerServ for $90 million in cash and stock. The company said this would create industry’s first mediation platform with a unified programmatic auction for mobile in-app publishers.
"This acquisition will enhance monetisation for publishers globally and further enhance the InMobi Exchange, a premium mobile programmatic platform," said the company.
Together, InMobi and AerServ’s technology will deliver a generation platform that goes beyond traditional ad mediation.
With this investment, InMobi’s video and programmatic business will account for around 35% of the overall company revenue and will solidify InMobi’s leadership position in the mobile
