Business Standard

Mobile handset market sees a widening divide as mass segment suffers

Premium buyers are flocking to outlets, but mass segment is under pressure

mobile phones, smartphones, cell phone

The feature phones segment contracted by 30 per cent and its market share declined to 31 per cent from over 40 per cent earlier in 2020.

Arnab Dutta New Delhi
There has been a sharp rise in demand for and record shipments of premium smartphones, but that hasn’t been the case with the mass market segment.  

A sharp fall in shipment of feature phones and poor growth in the affordable handset market against the bumper growth in the premium segment is indicating a widening gap between them.

During the September quarter, all major premium players – from Apple to Samsung –registered record growth. Apple’s iPhone shipments grew a record 67 per cent year-on-year to 800,000 units. Rival Samsung saw a fourfold growth for its luxury segment, while OnePlus became the fastest growing

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Nov 14 2020 | 6:05 AM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on are available only to BS Premium subscribers.

Register to