 "Myntra isn't looking to take its e-commerce service outside the country, but will be selling its private label products in Walmart stores overseas")
Walmart-owned fashion retailer Myntra said its Big Fashion Festival had about 5 million customers placing 8 million orders across categories. Seven thousand domestic and international brands participated in the event offering one million styles.
Held between October 3-10, Myntra’s event had 7.6 billion homepage impressions. There were 9,000 orders per minute at peak. About 45 per cent of the demand came from tier-2 and 3 cities.
Women customers constituted 58 per cent of the shoppers and gravitated towards foundation, lipstick and kajal, kurtas, printed T-shirts, flowy dresses, and comfy sweatshirts. Handbags and headphones were the most shopped for accessory items.
