Myntra puts offline store plan on backburner, to focus on online business

Myntra was slated to open stores at shopping malls in New Delhi, Mumbai, Chandigarh, Kolkata, and Hyderabad among others by the end of this year

If you were planning to drop into one of Myntra’s brick-and-mortar store and pick up a fashionable sweater for this winter, hold on for a while. The online company has put its plan to open 100 franchise stores across the country on hold for now.

Myntra, which was planning to open the stores even two months back, has decided to concentrate on the online business, what with internal reorganisation, exits from the leadership team, and layoffs as part of a merger with Jabong,  

It already has 15 stores across the country — 12 under the Mango brand, which it manages;