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Nerolac takes on 'Goliath' Asian paints, looks to challenge market leader

Time for change, the ads say, hinting to viewers that it is time to move the needle away from the leader in the pack, Asian Paints

Ranveer Singh  is the new  brand ambassador for Nerolac that is looking to expand its footprint in the ~450-billion decorative paints market
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Ranveer Singh is the new brand ambassador for Nerolac that is looking to expand its footprint in the ~450-billion decorative paints market

Viveat Susan Pinto Mumbai
For a brand that is just a year shy of its century, Nerolac has been spinning advertising and promotion wheels with the energy of a newborn. Be it on digital media or on television, the latest spate of ads with brand ambassador Ranveer Singh are hard to miss. And the ads are also unflinching in their examination of the brand’s journey thus far, acknowledging the fact that many consumers still do not think of the brand as a paint for their walls even though their refrigerators, cars and other appliances wear its colours. Time for change, the ads say, hinting

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First Published: Oct 31 2018 | 9:16 PM IST

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