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Nike could beat rival Adidas in jersey sponsorship battle at World Cup

Over the weekend, high-profile Adidas-sponsored teams Argentina and Spain were eliminated. Likewise, Mexico lost to Nike-sponsored Brazil on Monday

Reuters 

In a World Cup brimming with upsets, Nike Inc looks on track to defeat soccer juggernaut and archrival Adidas AG in the closely watched jersey sponsorship battle. The Nike swoosh decorates the outfits of Brazil, France and England, the sides in the quarter-finals most favoured by betting websites to win the World Cup, plus Croatia. Top German sports brand Adidas has Belgium, Russia and Sweden in the quarter-finals, with the group of eight rounded out by Uruguay, sponsored by Puma SE. The combined accomplishments of Nike-sponsored teams in Russia mark a major success for the ...

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First Published: Wed, July 04 2018. 09:35 IST
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