You are here: Home » Sports » FIFA World Cup 2018 » News
Business Standard

World Cup of jerseys: Adidas takes 12-10 lead over Nike, Puma comes third

Nike says none of the country's players are wearing its shoes, while Adidas is providing the team's jerseys


Adidas can declare itself the winner over arch rival Nike in the upcoming soccer World Cup even before the first match kicks off as it is kitting out the most teams. However, the German sportswear brand, which is also the official sponsor of the tournament, expects only a limited financial impact, partly because this year's World Cup takes place in Russia, where the economy is in the doldrums. "The World Cup in Russia does carry lower financial opportunities than the similar event four years ago in Brazil," Adidas Chief Executive Kasper Rorsted said earlier this ...

This article is no longer available in our repository.

There could be multiple reasons for this.

First Published: Wed, May 30 2018. 22:36 IST