Online grocery BigBasket to enter offline to beat back Amazon, Flipkart

Mulls setting up kiosks for stocking daily groceries, plans to start its own subscription service for milk and bread

In a bid to stay ahead of rivals Amazon and Flipkart, India’s largest online grocer BigBasket is looking to open offline kiosks that will stock daily groceries and is also planning to start its own subscription service for items such as milk and bread.

The move comes soon after BigBasket raised $300 million in funding led by China’s Alibaba which is looking compete with Amazon in India through investment in local players rather than on its own.

Hari Menon, co-founder and CEO of BigBasket, in an interview with Times of India, said that the company was looking to open thousands