 "OTT firms to widen range of original, regional content to grab eyeballs")
Last month, media conglomerate Zee launched Zee5 — its new over-the-top (OTT) video platform which is the latest in a growing market where tens of players are vying for eyeballs. In a dynamic market which changes in accordance with availability of content, creating material that can engage a price-sensitive and impatient audience remains the key to gaining leadership position.
Zee, for its part, is projecting Zee5 as the largest digital OTT platform and banking on its content catalogue across 12 languages and multiple genres as its biggest differentiator.
“We have over 90 live streaming channels. Originals are a
Zee, for its part, is projecting Zee5 as the largest digital OTT platform and banking on its content catalogue across 12 languages and multiple genres as its biggest differentiator.
“We have over 90 live streaming channels. Originals are a
