Our secret sauce to success is focus: MakeMyTrip founder Rajesh Magow

In this scenario, OTAs like us are the specialised experts that provide comprehensive offering across the travel value chain and therefore have the right to succeed in the market, he said

With players from e-commerce majors to mobile wallets vying for a slice of the online travel pie, how difficult will consolidation for online travel aggregators (OTAs) get from here on? 

The presence of so many players —be it those in the travel vertical or even the horizontal players dabbling in travel — only goes to emphasise how lucrative the Indian online travel market is. Given the massive market size and the sheer number of players, it all boils down to focus. In this scenario, OTAs like us are the specialised experts that provide comprehensive offering across the travel value chain and