Business Standard

Out-of-home is the new battleground for Pepsi, Coca-Cola in India

PepsiCo has tie-ups with KFC, Pizza Hut, Domino's, Burger King, and Subway in India, while Coca-Cola has a partnership with McDonald's only

Coke, Pepsi, Coca Cola

Viveat Susan Pinto Mumbai
When Ramon Laguarta, PepsiCo’s new chief executive officer, who succeeded Indra Nooyi in October, visited India last week, he took time out to visit a Domino’s outlet in Gurugram, Haryana. The objective was to understand the relevance of the channel to the beverage company’s scheme of things and what PepsiCo was doing there.

Out-of-home is growing in importance for both PepsiCo and Coca-Cola in India, given the manner in which the two companies have been tying up with players, including quick-service restaurants (QSRs) and multiplexes in recent months as exclusive beverage partners.  

In October, PepsiCo signed a deal with Jubilant

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First Published: Nov 28 2018 | 8:56 PM IST

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