PhonePe starts first Indian digital payment interactive geospatial platform

The Walmart-owned digital payment firm said its Pulse platform reveals digital transaction habits of over 300 mn Indians at a district level

Walmart-owned digital payments firm PhonePe has launched PhonePe Pulse, India’s first interactive platform with data, insights and trends on digital payments in the country. The PhonePe Pulse website showcases more than 2000 crore transactions by consumers on an interactive map of India. With over 45 per cent market share, PhonePe’s data is representative of the country’s digital payment habits.

PhonePe also launched the Pulse Report, an in-depth study on the evolution of digital payments over the past 5 years. The report also has insights about how digital payment adoption across India has evolved since 2016, and includes detailed geographical and category-specific