Piyush Pandey, maker of iconic ads, Ogilvy's new global creative head

WPP agency Ogilvy on Wednesday promoted Piyush Pandey, executive chairman and creative director, Ogilvy South Asia, as its worldwide chief creative officer. 

By this move, the company filled up a key position that was lying vacant since the exit of its erstwhile creative head Tham Khai Meng in July. The appointment takes effect from January 1.

This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space. The last time the Indian ad industry saw a big promotion was in 2014, when Prasoon Joshi,