Players like Udaan may disrupt $1 trn consumer retail market: Bernstein

Udaan's GMV has increased from about $0.6 billion ARR in December 2018 to around $2.1 billion ARR in December 2020, according to US-based research powerhouse Bernstein

Business-to-business e-commerce players including Udaan are expected to disrupt $1 trillion consumer retail market in India, said Bernstein, the US-based research powerhouse in a report.

In terms of reach, the Bengaluru-based firm has grown from about 0.5 million cumulative number of buyers (retailers) in December 2018 to about 1.7 million by December 2020. Bernstein said, hence Udaan’s GMV (gross merchandise value) has increased from about $0.6 billion ARR (annual recurring revenue) in December 2018 to around $2.1 billion ARR in December 2020.
 

The startup is competing with e-commerce giants such as Amazon, Flipkart and Reliance’s JioMart which are also betting