Prasar Bharati, the public broadcaster, is looking to launch a children’s TV entertainment channel under Doordarshan, sources told Business Standard.
The initiative is led by Mayank Agrawal, Prasar Bharati's new chief executive officer, and it comes at a time when content for children is seeing traction.
Prasar Bharati runs a YouTube channel for children but it is limited to the digital medium. Sources said the proposed TV channel will be called DD Kids to leverage the Doordarshan brand name. It may launch in about six months to a year and will be available on DD Freedish, the free-to-air, direct-to-home service owned and operated by Prasar Bharati.