Business Standard

Race for digital-first film releases hots up on OTTs after Gulabo Sitabo

Both Disney+Hotstar and Netflix are said to have been in talks with producers for a few months now, given the rising competitive intensity

Netflix, OTTs, streaming
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A mail sent to Disney+Hotstar elicited no response till the time of going to press. Netflix India officials were also not available for comment.

Viveat Susan Pinto Mumbai
Shoojit Sircar’s Gulabo Sitabo, which premiered on Amazon Prime Video last Friday, has paved the way for more direct-to-digital releases across over-the-top (OTT) platforms.
 
People with knowledge of the matter told Business Standard that movies like Laxmmi Bomb (starring Akshay Kumar), Sadak 2 — which marks the return of Mahesh Bhatt as director — and Bhuj: The Pride of India (starring Ajay Devgn), are slated for release on Disney+Hotstar soon.
 
Netflix, similarly, has grabbed the rights for Gunjan Saxena: The Kargil Girl, confirmed by producer Karan Johar last week. The film stars Janhvi Kapoor in the titular role. The OTT

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First Published: Jun 16 2020 | 10:38 PM IST

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