Race for digital-first film releases hots up on OTTs after Gulabo Sitabo

Both Disney+Hotstar and Netflix are said to have been in talks with producers for a few months now, given the rising competitive intensity

Shoojit Sircar’s Gulabo Sitabo, which premiered on Amazon Prime Video last Friday, has paved the way for more direct-to-digital releases across over-the-top (OTT) platforms.
 

People with knowledge of the matter told Business Standard that movies like Laxmmi Bomb (starring Akshay Kumar), Sadak 2 — which marks the return of Mahesh Bhatt as director — and Bhuj: The Pride of India (starring Ajay Devgn), are slated for release on Disney+Hotstar soon.
 

Netflix, similarly, has grabbed the rights for Gunjan Saxena: The Kargil Girl, confirmed by producer Karan Johar last week. The film stars Janhvi Kapoor in the titular role. The OTT