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Reduced dumping of batteries from China with the implementation of quality standards by the Bureau of Indian Standards (BIS) is turning out to be a game-changer for Eveready Industries India.
Batteries as a category was stagnating, but started showing growth in the last three to four quarters due to BIS implementation, explained Eveready Managing Director, Amritanshu Khaitan.
As imports reduced, Eveready clocked significant volume growth in batteries. According to Khaitan, imports during the half-year (April to September 2019) were at 85 million units; the comparative number for the first half of the current financial year was 20 million units. For
