Reliance Brands in advanced talks to acquire Sephora's India rights

Reliance Brands also recently forayed into food and beverages retail space by entering into a long-term franchise partnership with Pret A Manger - a global fresh food and organic coffee chain

Reliance Brands is in advance stage of talks to take over the India rights for premium makeup and beauty retail chain Sephora, from Arvind Fashions, according to two persons in the know.

The Mukesh Ambani-led retail company is already in talks with developers to lease out stores for Sephora, said one of the above mentioned sources.

While Reliance Brands was yet to answer Business Standard’s query, an Arvind Fashions spokeperson, in an e-mailed response, said: “As per company policy, we do not comment on market rumours and speculation.”

In 2015, Arvind took over the franchise of Sephora, part of French