Reliance Retail to mark entry in beauty and personal space market in Jan

The retailer is already in advanced stage talks to take over Sephora India rights from Arvind Fashions, which also gives it access into the premium beauty and personal care space offline

Reliance Retail is set to enter the beauty and personal care category as it looks to take on market leader Nykaa with offline stores that are most likely to be monikered ‘Tira Beauty’.

The first store is expected to open in January 2023 at Jio World Drive in Mumbai, according to two sources in the know.

It is also expected to start its own online platform in the beauty and personal care space, but may start it after the launch of its store.

Currently, it already has a beauty section on its platform JioMart.

A query sent to Reliance Retail remained unanswered until the