Retailers push the discount pedal on R-Day, offer rebates of up to 60%

Most categories looking to capitalise on out-of-home momentum

Retailers across segments from durables to fashion, lifestyle and grocery are using the extended weekend triggered by Republic Day that falls on Tuesday to offer discounts between 30-60 per cent as consumers cautiously step out after months of staying indoors.

Durable retailers such as Vijay Sales and Croma expect a 15 per cent sales growth during this period over last year, as consumers look to upgrade their products. Apparel retailers, on the other hand, are coordinating their end-of-season sales with Republic Day offers, while grocery retailers such as Big Bazaar will begin their six-day 'Sabse Saste Din' festival on Tuesday.