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Royal Enfield can fill global vacuum with Twins, Singles: Rudratej Singh

In India, the middleweight segment did not exist until Royal Enfield grew, said the president of Royal Enfield

RUDRATEJ SINGH, president of Royal Enfield
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RUDRATEJ SINGH, president of Royal Enfield

Alnoor Peermohamed
The new Royal Enfield Twins — Continental GT and Interceptor — are called so because of their parallel twin engine configurations. The models have created a storm in the motorcycling world. Serving this new global demand is a well-oiled corporate machine that has been years in the making, says RUDRATEJ SINGH, president of Royal Enfield, in an interview with Alnoor Peermohamed. Edited excerpts:

The Twins are your first truly global products and they have been received fairly well. How will you back this up with a global presence? 

What the Twins have done is special. We launched them first in