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Safe & comfortable: High street scores higher with shoppers than malls

Footfall at 60-70% of last year's level; at malls, it is much less, but improving

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Footfall at high-street stores is at 60-70 per cent of last year's level, say retail industry executives.

Viveat Susan Pinto Mumbai
Divya Deshpande is out for her Diwali shopping, albeit with mask and hand sanitiser in tow. But her shopping destination isn't the nearest mall in Goreg­aon or Malad, both suburbs in Mumbai. Instead, she heads to a marketplace in Andheri, closer to her home in Santacruz. She claims it is safe, comfortable, and easy to walk into a high-street store than a mall.

Deshpande isn't the only one feeling this way. A recent study by the Retailers of Association of India (RAI), the apex body of organised retailers in the country, said after the online channel, which has the highest